Founded in 2018 by Jonas Clason and Lena Patriksson Keller, Jeanerica is a European denim brand that seamlessly blends Scandinavian minimalism with sustainable fashion. Each piece combines innovative production techniques with small-scale, local craftsmanship, creating eco-conscious denim. Jeanerica’s fusion of Americana style with European design results in timeless, versatile pieces that are redefining the landscape of modern fashion.
Jeanerica faced significant obstacles in achieving scalable, profitable growth through digital advertising. Their paid advertising suffered from fragmented campaign structures, unclear objectives, and limited creative diversity. Inefficient Google and Meta campaign setups, redundant keywords, and unreliable reporting led to wasted budget, inconsistent optimization, and stalled growth.
ReapDigital helped Jeanerica adopt an analytical approach to campaign management by using a testing framework focused on profitability.
Non-Brand Performance Max campaigns were structured to focus on the best-selling product categories. Furthermore, ReapDigital researched relevant and trending keywords online and added them as Search Themes to the campaigns. These structural changes helped the algorithm learn faster and reach high-intent audiences.
ReapDigital introduced their creative testing framework to overcome ad fatigue and reach limitations. They experimented with multiple ad variations and messaging across different seasonal and functional campaigns to better engage with existing audiences and identify new ones with high interest in Jeanerica’s product category.
Bid strategy testing used by ReapDigital helped Jeanerica realize that maximizing conversion value produced better results than focusing on conversion volume. Further insights were shared with Jeanerica to identify opportunities to optimize product titles for better engagement and use brand terms, customer reviews, and free shipping details on Search & Shopping placements to boost visibility.
A Smarter, More Agile Digital Marketing Engine
Performance across all regions:
